Founder Story
What Ignited The Indigo Elephant
By Elsbeth Van Lienden — Founding Partner, The Indigo Elephant.

What Ignited The Indigo Elephant
The Indigo Elephant didn't start as a business idea. It grew out of a question that followed me throughout my career.
I've worked with leaders, entrepreneurs, executive teams, and organizations for decades. First as a senior boardroom leader myself, then as an executive coach, mentor, and transformation and organization consultant and advisor.
What fascinated me was that many of the challenges leaders faced were never really about the leader alone.
You start by helping an individual make better decisions. Then you discover the issue is also in the team. Then you realize it lives in the culture. Then in the assumptions the organization is built upon. And eventually you find yourself looking at society itself.
Because organisations don't exist in isolation. They both shape and are shaped by the world around them.
Along that journey I also discovered something else.
The most important information is often invisible.
The numbers tell you what is happening. People tell you what they think is happening. Yet underneath, another layer influences decisions, performance, culture, growth, and purpose.
For years I explored that layer. What some call intuition. Others call consciousness, the field, universal intelligence, or simply knowing.
I became increasingly interested in how we could access that information in a way that is practical, measurable, and useful in business.
That exploration eventually led to what we now call channeled data: information tuned into the deeper intelligence of a person, team, or organization and translated into insights leaders can actually work with.
Not instead of business intelligence. Alongside it.
Because I believe one of the biggest challenges leaders face today is not a lack of data. It is a lack of meaning.
Many have learned how to build successful organizations. The challenge leaders face is how to build organizations that contribute to something larger than themselves.
That is the gap The Indigo Elephant was created to help bridge.
By integrating money AND meaning.
And we start with the leaders. Because when leaders change, organizations change. And when organizations change, societies change.
Leaders create a new society and economy through organizations.
Are you one of them? Let's talk!

